Course curriculum

  • 1

    Session 1: The Marketing Mindset of an Elite Originator

    • Disc 1.1 - Introduction

    • Disc 1.2 - What is Competitive Displacement

    • Disc 1.3 - What is Your Success Belief

    • Disc 1.4 - Overcoming Fear of Rejection or Failure

    • Disc 1.5 - Relentless Prospecting Guarantees Success
  • 2

    Session 2: The 5 Laws of High Performance Originator Marketing

    • Disc 2.1 - Law of Orignator Marketing Number 1 - Preparation

    • Disc 2.2 - Law of Orignator Marketing Number 2 - Positioning

    • Disc 2.3 - Law of Orignator Marketing Number 3 - Messaging

    • Disc 2.4 - Law of Orignator Marketing Number 4 - Targeting

    • Disc 2.5 - Law of Orignator Marketing Number 5 - Action and Evaluation
  • 3

    Session 3: The Power of Permission Marketing

    • Disc 3.1 - Permission Marketing - What is Permission Marketing

    • Disc 3.2 - Benefits of Permission Marketing

    • Disc 3.3 - Understanding the Nuances of Accuracy and Frequency
  • 4

    Session 4: Time Hacks that Increase Productivity

    • Disc 4.5 - The 7 Results of a Prospecting First Mindset

    • Disc 4.1 - What is Time Hacking

    • Disc 4.3 - Top 4 Originator Priorities

    • Disc 4.2 - Activity Versus Productivity

    • Disc 4.4 - High Productivity Scheduling Strategies
  • 5

    Session 5: High Impact Strategies to Get Noticed in a Crowded Marketplace

    • Disc 5.1 - Providing a Minimum of a 2X Benefit

    • Disc 5.2 - Understanding Message Visibility and Repetition

    • Disc 5.3 - Leveraging Multi-Mediums for Optimal Exposure

    • Disc 5.4 - 5 Strategies to Gain Agent Attention